The Obvious Marketing Solution

For those looking for an email marketing solution and are based in the UK then the choice is few but rich. The solution is to use an "autoresponder".

An autoresponder' is an opt-in email marketing newsletter system that helps website owners manage their email marketing to a very high standard. The features include not only being the initial 'automatic responder' that sends the all important opt-in message to the subscriber it then goes on to provide the list owner with the option to pre-write email marketing messages and then the Autoresponder will send the messages out at pre-set intervals ensuring that whatever the solution needed, the list owner can know that the follow-up emails are being sent at the right time, with the right message and to the right people all completely automatically.

Split test marketing

For those who want to 'really' use email marketing as a solution to growth their business there are more indepth features like the ability to split-test the email messages with slightly different marketing slants to test which message produces the highest response rate. If more than just an email address and firstname are taken on the data-capture form then an autoresponder provides the facility to send email marketing messages to the subscribers according to the data they entered on the form.