Bulk Emailing to consumers

Bulk email marketing in the UK over recent years has got itself a rather bad name - but not for the right reasons. The term has two main definitions, the first conjures up visions of spam flooding through the internet, and infiltrating peoples email boxes without a care in the world. The other definition of Bulk Marketing is that of the serious marketeer or website owner offering their website visitors the option to opt-in to their email newsletter list and then when a relevant offer arises they enter their offer into their email marketing system and then bulk email out the marketing message to their subscribers.

So long as the subscribers have opted in to the newsletter or given permission for the list owner to mail them then this sort of bulk email is a very powerful and legitimate marketing solution.

Targeting your email

Response rates for targeted email messages vary but the more targeted the list and the more targeted the email marketing message then the higher the response rate. Our own UK based bulk marketing solution at The Autoresponder is a permission based system that combines the power of bulk email with the finesse of personalising each email with the subscribers personal details.

This is done by using 'tokens' in the email and the system inserts the subscribers details in place of the token (like a mail merge in Microsoft Word), this ensures the list owner reaps the best response from his or her bulk marketing efforts.